Solve Your Digital Transformation Headaches
Get the Promised Competitive Differentiation, Customer Retention, and Revenue Growth
Lead With Satisfaction to Expose Hidden Digital Friction and Fix What's Holding Your Transformation Back
Psychometrics and AI Expose and Solve True Root Causes of Lost Productivity and Profit
Completely Satisfied is the foundation of the Hailee methodology.
The best leaders don't solve tech problems. They solve value problems. To solve value issues, you must fix the organizational root causes behind technology failures.
Yes, Ops tools fix what keeps breaking, and experience tools report how it feels. But root causes stay hidden. Revenue quietly bleeds away as digital friction compounds.
Transformations don't fail because leaders lack ambition or employees resist change. They fail because leaders lack visibility into the true root causes of dissatisfaction—what's actually holding employees back.
Today's digital transformations and their complex workplace solutions are filled with hidden inefficiency—costing the industry trillions.
Hailee operationalizes Completely Satisfied to expose and solve the root causes. The result: digital transformation that works.
Don't let silent digital friction derail your digital transformation. Use Hailee to turn hidden experience into decision-grade insight.
No Guesswork. No Dashboards. Just Decision-Grade Clarity.
See the 2026 Strategy in Action: Start Your 48-Hour Diagnostic
“Most leaders of failing transformations know they've got a problem. Many sense the problem is around digital friction. Fewer know that solving digital friction is systemic, not technical. That's why I focus on how to find and fix the organizational root causes of experience failures, not just their symptoms. Today's AI and digital twin technology along with advances in digital psychology make it easier than ever—ask me how!”
— Hank Marquis
The Digital Experience Doctor™
Hank Marquis, PhD, FBCS, CITP
Digital Experience Psychometrician
My Approach Gives You the Insights You Need to Get and Keep Your Transformation on Track
Digital transformation succeeds when leaders can see and fix the root causes of execution failure. Most organizations are still stuck running quarterly IT surveys that reach 2% of users and consume 80% of analyst time—delivering insights months after the damage is done. Completely Satisfied provides the methodology, and Hailee operationalizes it—turning employee experience into clear, decision-grade insight you can act on immediately.
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Lead with Satisfaction to Improve Your Digital Transformation
Employees don't resist effective solutions—they work around ineffective digital workplaces.
Digital transformation fails because of the friction people experience at work—and that friction is your leadership opportunity. For business and technology leaders—CDOs, CFOs, CIOs, CTOs, CHROs, and COOs—digital friction drains $136K per employee each year and derails 87% of digital transformation initiatives. Hailee and Completely Satisfied work together improve how work actually happens, revealing friction that erodes retention and growth and turning it into decision-grade clarity and defensible action.
Learn from Employees. Use employee experience as evidence to guide digital decisions. Hailee turns frontline signals into action you can trust, showing what to fix, why, and how.
88%of leaders blame digital transformation failure on not learning from employees3 Stages of a Successful Digital Transformation, Harvard Business Review
Unshackle Workplace Productivity. Eliminating digital friction solves business problems, boosts productivity, and improves everyone's experience—including yours.
96%of employees are held back by digital friction in their workplacesEmployees are Overloaded, Forbes
Recover Lost Profits. Digital friction wastes time, money, and productivity. Hailee shows what's broken, what it's costing you, and how to fix it fast—so you cut waste and recover profits.
$136,923+est. revenue per employee, per year to offset digital friction lossesIndustry analyst average ($8,900 @ 6.5% NOP)
Experience-First Leadership Means Using Employee Experience as Evidence—not Opinion—to Guide Digital Decisions
Completely Satisfied drives better customer experience, more new products and services, and faster market expansion by showing you how to turn frontline friction into executive clarity and execution.
- You don't have to be an expert to Lead With Satisfaction. Curiosity about digital friction empowers anyone to enhance workplace solutions, improving engagement and profits.
- Being curious about digital friction improves collaboration. Leading With Experience uncovers problems faster, strengthens communication, and drives impactful solutions.
- Curiosity about digital friction transforms organizations. Leading With Experience unlocks diverse perspectives, driving satisfaction and success from the C-suite to customer-facing teams.
Leading With Experience is already here. Hailee demonstrates how workgroup digital twins reveal what's broken, what it costs, and where to intervene—turning experience into clear, actionable guidance based on the methods introduced in Completely Satisfied.