A HUMAN-CENTRIC APPROACH based on science
Turn frontline experience into the evidence you need to move the needle.
Trade gut-feel sentiment for digital psychology to get a defensible recovery plan in under 48 hours.
“Business success isn't about having better technology; it's about using technology better.”
— Dr. Hank Marquis, in FORBES
Sentiment shows how workgroups feel. The digital psychology in Completely Satisfied™ shows what works, what doesn't, why, and how to fix it.
My approach to enterprise application recovery starts with five "simple" questions. Using 3D Human Digital Twins™ of your frontline and Hailee™ agentic AI, you can answer these questions in seconds and begin identifying true organizational root cause in minutes, not months.
The Hailee approach is objective, comprehensive, correlated, benchmarked, and actionable:
- OBJECTIVE: Hailee reveals what creates experience, not opinions.
- COMPREHENSIVE: Full coverage across the entire application experience.
- CORRELATED: Connects frontline experience with business performance.
- BENCHMARKED: Application market baselines show how experience compares.
- ACTIONABLE: Targeted granular insights show what to fix first and why.
The Science of Workforce Integrity
DEXscan™ creates a 3D Human Digital Twin™—a structured model of how teams actually experience technology in the heat of delivery. These twins combine Digital Experience, Job Actions, and Business Value to show where digital work falls outside the performance threshold needed to keep productivity, spend, and experience in balance. Hailee uses the twin to show you where execution integrity is at risk, why, what to fix first, and how to recover.
Assessment reveals why frontline reality deviates from your leadership intent.
Diagnosis quantifies what execution failure costs in value leakage terms.
Prognosis identifies where intervention will have the greatest impact on ROI.
Prescription aligns leaders on the decisions required to fix design and delivery.
Recovery verifies improvements hold and captured value does not fade over time.
Complex engagements shaped my approach and how Hailee guides you to find and fix root causes fast.
- Telecom: Orange, major wireless providers, broadband providers, and global network services organizations.
- Financial Services: NY Stock Exchange, JP Morgan Chase, Merrill Lynch, major brokerages, and global financial institutions.
- Software and High-Tech: enterprise software vendors, cloud platforms, tool vendors, and industry analysts, including work with companies later acquired by Cisco, VMware, Apptio, Broadcom, and OpenText.
- Higher Education: Purdue University, University of Southern California, and large research universities.
- Healthcare: Kaiser Permanente, Cedars-Sinai, integrated health systems, and national healthcare organizations.
- Government: US Fish & Wildlife Service, US Army, US Army War College, Air National Guard, US Navy, CIA, City of Boston, Tarrant County, Colorado Department of IT, federal, state, municipal, defense, and civilian agencies.
- Industrial: Chevron, ITT, Philip Morris USA, energy, manufacturing, and diversified industrial enterprises.
- Consulting and Training: the world’s largest IT and business training company, management consultancies, communications firms, and certification organizations.
Digital investment success needs a frontline with smooth, frictionless tech.
Reducing execution friction helps meet board-level goals and improves value realization. My approach stops the 'rebooting' of digital problems by fixing the organizational root causes themselves. Hailee makes the value leakage visible, so you can stop managing symptoms and start leading with forensic evidence. Ask me how!
The Digital Experience Doctor™
Hank Marquis PhD, FBCS, CITP
Help for leaders of underperforming enterprise applications.
As IT becomes a commodity, the importance of it actually increases... Success depends on taking control of the people and processes that ensure results.
Hank Marquis | Featured in MIT Sloan Management Review
“Hank Marquis perfectly captures the subtle yet profound shift in thinking IT leaders need to make to deliver IT products and services that improve digital employee experience.”
— Larry Cooper, Chief Strategy Officer, The Hive Professional Network