Digital friction is a tax on your enterprise applications.
Hailee™ solves your friction problem by showing you where and why frontline execution fails.
Create human digital twins to diagnose workgroups and start resolving in minutes with DEXscan™.
Make employee-centricity a component of every design and a consideration in every investment decision.
Hank Marquis | Featured in HPCwire
Start changing your reality in 48 hours.
DEXscan™ creates your workgroup digital twin—a precise model of frontline reality, how work gets done, and what erodes your ROI. Hailee then opens a direct advisory chat with the twin, giving you an unfiltered view of the execution friction stalling your enterprise applications.
Watch Hailee turn execution friction into an $8M business case. The Hailee transcript is a real conversation where Hailee identified a CRM bottleneck, traced the organizational leadership breakdown across an enterprise CRM app, and produced a quantified $8.2M business case in under 5 minutes.
See how leaders act to restore productivity. Review the Hailee session transcript to see how Hailee uncovers root causes that system metrics miss. Stop guessing why enterprise apps stall and start banking the value realization your investment promised.
Root cause is where the $8.2M came from.
DEX and ops tools can alert, escalate, and automate fixes. But they don't model how execution actually breaks down across roles, systems, and leadership intent. That's why the same problems return—and why the biggest improvement opportunities stays hidden. Hailee exposes the true organizational root causes of digital enterprise application failure, turning friction into measurable financial value.
“If execution friction exists in today's enterprise applications, it will be built into tomorrow's plans. Digital investment works when technology supports the frontline reality of the work. Reducing this friction is not only about fixing recurring problems; it matters when teams design new solutions. Hailee makes this value leakage visible so leaders can restore execution now and avoid designing friction back in. AI and digital twin technology make this practical at scale.”
— Hank Marquis
“Stunning insights into the subject and all conveyed with a conversational style that has just carried me along.”
— B.D., Investor, Entrepreneur, Independent Researcher
The Digital Experience Doctor™
Hank Marquis, PhD, FBCS, CITP
Digital Experience Psychometrician